AFFIN BANK
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About
Affin Bank Berhad operates as the financial holding entity of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad and Affin Moneybrokers Sdn Bhd. Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad. AFFIN Group provides an array of financial products and services catering to individual, enterprise, commercial and corporate clients. The focus market segments are categorised under essential banking business units such as Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking.
MDEC Partnership
MDEC's Corporate Innovation Initiative helps MNCs, PLCs, Corporates, and Mid-Tier Companies address strategic industry challenge statements through structured innovation. We connect enterprises with high-potential technology solution providers through technology scouting, business matching, and Proof of Concept (PoC) implementation. This strategic initiative creates qualified market access, deal flow, and scaling opportunities for Malaysian fintech and SaaS platform companies across ASEAN and beyond. Affin Bank is one of MDEC's Corporate Innovation partners in this initiative, joining a growing open innovation network of forward looking enterprises.
Problem Statements
1
Embedded Banking and FinTech Innovation Challenge
How might fintech companies, SaaS platform providers and technology innovators help SMEs operate more efficiently, manage finances more effectively and access SME banking services seamlessly through embedded banking, open APIs and integrated digital banking solutions?
2
SME Growth & Digitalisation Challenge
How might technology, fintech and SaaS platform providers help SMEs overcome operational challenges, improve productivity, optimise cashflow management and accelerate business growth through scalable digital banking solutions integrated with SME banking services?
Awards
Opportunity for Partnership
AFFIN RAKANIAGA Platform Access
High-potential solution providers identified through the challenge may be onboarded onto the AFFIN RAKANIAGA platform at no cost, providing access to AFFIN's SME ecosystem and opportunities for solution visibility, marketing exposure, and engagement with relevant AFFIN customers. Selected providers may also be considered for business matching, joint marketing activities, customer outreach, pilot deployments, and other ecosystem collaboration opportunities. Participation does not guarantee customer acquisition, sales volumes, procurement by AFFIN, marketing placements, or commercial engagement, and will be subject to AFFIN's evaluation and business requirements.
Innovation Opportunities
For AFFIN SME Growth & Digitalisation Challenge: The challenge welcomes innovative solutions that support SME growth, operational efficiency, digital transformation, financial management, customer engagement, and overall business sustainability
Challenge Timeline
Challenge Launch
Applications open for Innovators and Solution Providers to apply through this innovation competition.
1
Solution Evaluation & Shortlisting
Selected Innovators & Solution Providers will be called up for further evaluation and shortlisting
2
AFFIN RAKANIAGA Onboarding
Selected solution providers only
3
Pilot Development
Which might include Further Assessment, Validation, Business Matching, Customer Validation. Subject to solution readiness, customer demand, and the agreed deployment scope.
4
Integration and/or Commercialisation & Scale-Up
Subject to pilot outcomes, strategic priorities, regulatory and cybersecurity assessments, internal approvals, commercial agreement, customer interest, programme outcomes, solution performance, commercial arrangements, the provider’s capacity to support AFFIN customers and AFFIN’s implementation capacity. Integration will be selective and may progress over an extended period.
5
1
Challenge Launch
Applications open for Innovators and Solution Providers to apply through this innovation competition.
2
Solution Evaluation & Shortlisting
Selected Innovators & Solution Providers will be called up for further evaluation and shortlisting
3
AFFIN RAKANIAGA Onboarding
Selected solution providers only
4
Pilot Development
Which might include Further Assessment, Validation, Business Matching, Customer Validation. Subject to solution readiness, customer demand, and the agreed deployment scope.
5
Integration and/or Commercialisation & Scale-Up
Subject to pilot outcomes, strategic priorities, regulatory and cybersecurity assessments, internal approvals, commercial agreement, customer interest, programme outcomes, solution performance, commercial arrangements, the provider’s capacity to support AFFIN customers and AFFIN’s implementation capacity. Integration will be selective and may progress over an extended period.
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